Every Piece Tells A Story
Cashmere that tells your story
Daniel Hammond creates limited-edition clothing shaped by a love of color, natural fibers, and the personal stories clothes carry.
Made in small runs, each piece reflects a considered approach to material and construction. Individuality is part of its character; years of wear become part of its story.
We make clothes to find a place in your life—and stay there.
from plush to daniel hammond
Our story began as Plush, a Provincetown shop with a devoted following for distinctive knitwear and cashmere.
Today, we carry that spirit forward as Daniel Hammond—a more personal expression of the designer’s vision, with new possibilities and the same care in every piece.
A Life in Design
A graduate of Parsons School of Design, Daniel Hammond built his career across New York, Paris, and Hong Kong, designing for brands including Nautica, Oscar de la Renta, and Perry Ellis.
In 2021, he launched his own label. Today, he lives and designs in Provincetown, creating limited-edition clothing with local artists and artisans.
Visit in person
Daniel Hammond
The Provincetown Shop
Historic District
364 Commercial St
Provincetown, MA 02657
Directions →
Fall Hours
Thursday to Monday: 10 AM-4 PM
Tuesday and Wednesday: Closed
(508) 720-5655
...Or Find Us at our partner stores
CUSP Gallery & Lifestyle
51 Touro St
Newport, RI 02840
Marquette Home
865 North Palm Canyon Dr
Palm Springs, CA 92262
(760) 537-1348
Clove & Creek
613 Warren St
Hudson, NY
Giving Back
The people and places around us are part of everything we make. Giving back is one way we say thank you.
Over the years, we’ve supported organizations including the Soup Kitchen in Provincetown, helping strengthen the community we call home. Today, we continue to support local nonprofits serving the social and cultural life of Provincetown and Cape Cod.
Who we support
Soup Kitchen in Provincetown (SKIP)
Offering hot meals and a sense of community to residents facing food insecurity.
Helping Our Women (HOW)
Providing support and resources for women living with chronic illnesses in the Outer Cape.
Homeless Prevention Council
Helping individuals and families in our community find stability and housing support.
Provincetown Film Society
Supporting art and storytelling through film for the Provincetown community.
Provincetown Arts Society
Supporting local artists and art organizations of all genres through events and artist residencies.